Unleash your potential with expert coaching and community
HOW FAR COMPANY
HOW FAR COMPANY
How Far Company offers expert coaching via tailored guidance and strategies for improved performance. We enable athletes to achieve personal bests and feel accomplished in their training.
Meet Coach
Brad Bischoff
Brad Bischoff is a professional triathlete and endurance coach. He has quickly established himself in the IRONMAN Pro Series with multiple top-15 finishes. Armed with over five years of coaching experience, and a bachelors degree in exercise science, Brad combines his real-world racing insights as a current professional athlete with proven coaching methodologies. His coaching philosophy at How Far Company centers on the question "How far will you go?"—building an endurance community focused on pushing boundaries and moving forward when challenges arise. Brad relies on his relationship with Jesus Christ to keep him centered on his journey in the life of sport and to influence the way he conducts himself as an athlete and coach.
Services
TrainingPeaks Plans
Structured training plans designed for every level, from sprint to Ironman distance. Access professionally crafted workouts that adapt to your schedule and goals.
1-on-1 Coaching
Personalized coaching tailored to your unique strengths, schedule, and ambitions. Get direct access to expert guidance, form analysis, and race strategy development.
Goal Setting & Accountability
Transform your biggest dreams into achievable milestones with structured goal-mapping sessions. Stay on track with regular check-ins and a coach who believes in your potential.
Mindset & Mental Training
Develop the mental toughness and confidence to push through barriers and embrace discomfort. Learn proven techniques to stay focused, motivated, and resilient when it matters most.
Community
Join a supportive network of endurance athletes who push each other to go further. Share experiences, celebrate victories, and find training partners who match your pace.
Lifestyle Integration
Build sustainable habits that make training a seamless part of your life, not a burden. Discover how to balance work, family, and your athletic pursuits while thriving in all areas.
How far are you willing to go?
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How far are you willing to go? 🏃
Join the team
Working with How Far Company and Coach Brad has been a game-changer for both my athletic performance and my confidence. I saw immediate results since my first race under his coaching, and the momentum has only continued to build since then.
Josh Fritz
Brad is the endurance coach for anyone, pro or amateur. His focus on the individual athlete and their needs has made huge improvements in my own performance. If you want to get stronger and faster, no matter your level of experience, Brad is the coach for you.
John Wilson
I have been coached by Brad for going on two years and it has been nothing short of eye opening. He knows all three disciplines well and can work with whatever your goals may be. Also being a professional in the industry himself goes to show that his program simply works.